I read a great article by Sam Baker in yesterday’s Sunday Times Style supplement entitled “Are you really going out in that?” which referenced a new study with over 639 women to find out about their relationship with clothes. (It could as easily have been talking about men too so this is not just for the ladies!). The study concluded that “everyone feels judged, or judgmental about others”, backing up what we all know; that how you look really does make a difference.
Interestingly though the article showed photos of 6 women wearing each others’ favourite outfits (see opposite) – which illuminated just how varied our style preferences are. It invited the reader to guess whose outfit was whose, which was pretty revealing and quite hard too … I for one didn’t guess them all correctly. It shows how many assumptions we make on hair styles and make-up alone!
The article concludes “The idiosyncratic power of clothes has nothing to do with the individual pieces and everything to do with how they make you feel. One woman’s miracle dress is another woman’s piece of tat. Style – it’s the thing that everyone covets”.
So when choosing your clothes, whether for your work or social wardrobes, make sure that you buy items that make you feel great and feel like ‘you’. We all have different style preferences which we should embrace. Being a corporate clone will not help you to stand out after all! So find ‘your style’ which supports your personal brand values and stick to it.
It’s not always easy working out what ‘your style’ really is sometimes, so if you would like help defining it and creating a capsule wardrobe of pieces that ’just work’, then book a Find My Style consultation. It takes all the guess work and hours of fruitless shopping out of the equation!